Lead Acquisition Associate (W/M)

Emploi Web : description de l’entreprise et de ses activités

Lead Acquisition Associate for Innovation market with a focus on Germany (W/M)

International Saas company supporting all type of industries that need to manage Innovation and Intellectual Property business processes. Our offer includes renowned software suite, consulting and services. Our typical services encompass: competitive intelligence, patent search and analytics, invention management, Intellectual Asset Management and IP prosecution. Established in France, we are present in more than 30 countries with offices in Paris, Washington, Koln, Tokyo and Beijing. 300.000 users worldwide are using our software solution worldwide. Germany represents a key growth market for us. In order to complement our 500 people, we are searching for the following candidate, a Lead Acquisition Associate for the European Innovation Market, special focus on the German market, to be based in our Paris head office:

Mission / Responsibilities:

The Lead Acquisition Associate’s position primary focus is to identify, contact and nurture new leads and prospects as well as support sales executive upsell and cross sell on their existing accounts in Europe within the Innovation market, special focus on Germany.

Your main responsibilities are:

  • Identify and directly contact new potential leads and prospects
  • Promote adapted marketing and sales content to new leads and prospects in order to get appointments
  • Achieve daily phone time or lead qualification using social media and other web resources
  • Support the existing sales team to help them meet their sales quota
  • Set qualified appointments for the field counterparts with new and existing customers to address their IP business challenges
  • Understand IP needs and challenges of prospects, to qualify them using BANT qualification (Budget, Authority, Need, Timeframe)
  • Assist the Sales Director and the Marketing team in the lead generation programs, implementing campaigns, inviting prospects and following up on events and subsequent lead activities and monitor lead activities’ performance
  • Allocation of leads to the sales representatives when sales visit is required
  • Consistently exceed sales and qualitative targets and demonstrate continuous progress towards achieving account strategies with sales representatives colleagues
  • Good mastering of mainstream CRM solutions and ensure accurate and timely forecast as well as opportunity updates for management visibility in the territory
  • Monitor lead conversion to prospect and opportunities maximizing the CRM in place
  • Maintain and develop close relationships with field sales, marketing and communication team as well as business development colleagues to maximize full potential of every opportunity


  • minimum 1 year B2B sales experience
  • IT or technology experience is a plus
  • Language skills: Excellent written and verbal communication abilities in English and German (French is not compulsory)
  • Bachelor degree in Computer science, Sales or Business oriented college degree or equivalent education

Good reasons to join us:

  • Company, products and services are highly recognized in its market worldwide
  • Solid business model, highly profitable
  • Opportunity to grow your career rapidly
  • Chance to work with smart, talented, and multi-cultural team
  • Evolving responsibilities
  • Inside coaching and mentoring during the ramp up phase

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